About Marksman Digital Media
Data-Driven Digital Marketing That Delivers Results
Marksman Digital Media builds Meta ad campaigns on validated data, not assumptions. We specialize in systematic testing methodologies that eliminate guesswork and identify what actually drives conversions. Founded by Josh Malcolm in 2015.
Our Founding Story
Marksman Digital Media was founded in 2015 by Josh Malcolm, a digital marketing strategist with an unconventional background. Josh entered the industry through affiliate marketing and the trades, not through formal education or traditional agency training.
The company’s approach stems from principles learned outside marketing. Josh spent years in landscape construction and irrigation installation. That work demanded testing systems before full deployment, identifying failures early, and making decisions based on measurable outcomes. When equipment failed, the process was clear: diagnose the problem, fix it, verify the solution, then move forward.
In 2013, Josh began creating mobile banner ads for affiliate PPC campaigns. The work expanded quickly. He learned to track clicks, measure attribution, segment audiences, and test campaign variables systematically. The same testing principles from construction transferred directly to digital advertising.
Marksman Digital Media started handling affiliate projects. The company always intended to build something more substantial. In 2019, Josh completed advanced Meta advertising and conversion rate optimization training through Mint CRO. That formalized the methodology the company had been developing for years.
Today, Marksman Digital Media operates as a focused boutique agency. We maintain limited client capacity to ensure every campaign receives thorough attention. Learn more about our founder.
Our High Impact Testing Methodology
Most agencies construct landing pages, write ad copy, design creatives, and launch campaigns as integrated systems. When performance underperforms, they struggle to identify which element failed. We isolate each variable, test it independently, and validate winners before combining elements.
Phase 1: Element Isolation
We test one element at a time. Ad headlines separate from ad copy. Creatives independent of offer language. Price points isolated from value propositions. Each test measures early-stage KPIs to identify which variants generate measurable audience response.
Phase 2: Winner Validation
After identifying top-performing individual elements, we test combinations. We measure which headline + creative + copy combinations produce the highest conversion rates. We validate the complete ad unit before increasing budget allocation.
Phase 3: Funnel Construction
We arrive at landing page development with proven messaging from ad tests. We construct pages that reinforce the exact language, value propositions, and offers that already converted in the ad environment. We test page elements systematically to reduce abandonment and increase conversion.
Phase 4: Continuous Optimization
From landing page through checkout, email sequences, and retargeting campaigns, we continue testing and measuring. We identify friction points, test solutions, and implement changes that produce measurable conversion rate increases.
Performance Through Testing
We have increased landing page conversion rates from 2-3% (industry average for cold traffic) to 30%+ through systematic variable isolation and iterative testing.
This approach works because we eliminate guesswork. We do not launch campaigns based on best practices or industry assumptions. We test every element, measure real performance data, and build campaigns on validated evidence.
The methodology takes longer than traditional agency approaches. It requires more initial testing budget. The results justify both investments. Campaigns built on proven data outperform campaigns built on assumptions.
Who We Serve
Marksman Digital Media serves businesses across e-commerce, local services, and online business models. The business category matters less than values alignment.
We work best with clients who:
- Value measurable results over vanity metrics
- Understand that proper testing requires time and budget
- Want to build campaigns on validated data, not industry assumptions
- Prefer systematic methodology over quick launches
- Commit to iterative optimization based on performance data
We maintain limited client capacity. We accept 3-5 active clients at any time to ensure each campaign receives thorough testing, analysis, and iteration.
Let’s Discuss Your Project
If you are ready to move beyond guesswork and build Meta ad campaigns on a foundation of proven data, contact us to explore how we can work together.
Contact Information
Email: josh@marksmandigitalmedia.com
Phone: +1 (250) 885-0746
Location: Coquitlam, BC, Canada