Social Media Marketing
Convert Social Engagement Into Measurable Revenue Through Platform-Specific Campaigns
Social media marketing drives qualified traffic and measurable conversions across Meta, TikTok, LinkedIn, and other high-intent platforms. Marksman Digital Media structures campaign architecture, audience segmentation, creative testing, and conversion tracking to reduce customer acquisition costs, increase return on ad spend, and scale profitable campaigns. Our social media services focus on performance metrics, not vanity engagement.
Proudly serving businesses across Coquitlam, British Columbia, Canada, and the United States.
How We Structure Social Campaigns
Social media marketing drives performance when it’s structured, not scattered. At Marksman Digital Media, we:
- Platform-Specific Strategy: We define and deploy social media campaigns across Meta platforms (Facebook, Instagram), X (Twitter), LinkedIn, TikTok, and Pinterest to match user behavior and platform algorithms.
- Precision Targeting: We build segmented audiences using Meta’s Core, Custom, and Lookalike targeting options, including Advantage+ AI-powered expansions.
- Campaign Management: We structure campaigns by objective (awareness, traffic, engagement, leads, sales) using Meta Ads Manager with optimized ad sets, bidding strategies, and testing frameworks.
- Performance Tracking: We track standard events (ViewContent, AddToCart, Purchase, Lead) via Meta Pixel and Conversions API to measure ROI, conversion rate, and CAC.
- Creative Optimization: We test and refine creatives using A/B tests across ad formats: video, carousel, Stories, Reels, and Instant Experiences.
What Makes This Different
Marksman Digital Media engineers social-first strategies using structured campaign architecture and clean attribution models. We don’t chase likes. We convert social interactions into leads and sales. Our campaigns operate across Meta, LinkedIn, X, TikTok, and Pinterest with precise targeting, clean pixel integration, and performance dashboards built around real outcomes.
When Social Becomes a Revenue Problem
If you’re active but invisible, you’re not marketing. You’re broadcasting. Social media marketing helps your brand connect, measure, and convert. You likely need a focused strategy if:
Stagnant Audience Growth
If your follower count stalls and engagement drops, your social presence lacks traction. We research target demographics and scale outreach through Meta Advantage+ Audiences and influencer collaboration.
Unclear ROI From Current Ads
When you’re unsure what your campaigns return, we integrate Meta Pixel, Conversions API, and GA4 to attribute conversions, segment sources, and assign revenue to touchpoints.
Weak Brand Visibility
If your brand gets drowned in the feed, we run reach-focused awareness campaigns across Facebook, Instagram, and TikTok with optimized frequency, placements, and creatives to increase share of voice.
Underperforming Content
Posts get seen but not clicked? We build content calendars with sticky content formats: Reels, UGC, and short-form video. We schedule them for prime engagement windows.
No Funnel Strategy
When your social presence doesn’t support the buyer journey, we map full-funnel flows from awareness to conversion. Every campaign aligns to stage-specific KPIs like CTR, CPL, and ROAS.
Our Process
Social media marketing only works when execution aligns with metrics. We run structured campaigns starting from a strategic audit and progressing into segmented targeting, asset deployment, and funnel optimization. Every part of your campaign is built on data and performance benchmarks. We track everything using Meta’s Pixel and Conversions API for full-funnel visibility.
- Audit: We assess account structure, pixel configuration, performance data, and existing campaigns.
- Strategy: We define objectives, audiences, budgets, and funnel mapping across platforms.
- Setup: We configure Meta Ads Manager, Events Manager, Business Manager, and data tracking tools.
- Launch: We deploy campaigns with custom audiences, creative assets, and structured testing.
- Optimization: We analyze event data, iterate ad sets, and scale winners across platforms.
- Reporting: We deliver dashboards and monthly performance reviews covering CAC, ROAS, and attribution models.
What’s Included in Social Campaign Management
We manage paid social with precision, using tools and platforms built for scale and attribution.
Campaign Management Services:
- Meta Ads Manager setup and restructure
- Business Manager asset grouping
- Campaign budget structuring (CBO, ABO)
- Ad set and placement optimization
- Dynamic and static creative deployment
- A/B testing: audience, creative, CTA
- Cross-platform funnel segmentation
- Custom conversions and standard event tracking
Measurement and Attribution:
| Metric Tracked | Platform Source | What It Tells Us |
|---|---|---|
| ROAS | Meta Ads Manager | Return on ad spend by campaign |
| CPL / CAC | GA4 + Meta Events | Cost per lead / customer acquisition |
| Conversion rate | Pixel + CAPI | Ad-level conversion performance |
| Attribution window analysis | Meta AEM | Delay and decay in conversion attribution |
| Click-through rate (CTR) | Ads Manager | Engagement efficiency by ad and audience |
Ad Formats We Use:
| Format Type | Used For |
|---|---|
| Reels & Stories Ads | Short-form, mobile-first engagement |
| Carousel & Collection | Product showcases, multi-message cards |
| Click-to-Message Ads | Lead generation via Messenger/WhatsApp |
| Instant Experience Ads | Full-screen mobile ads for storytelling |
| Video & Image Ads | High-volume reach and brand recall |
Platforms & Software We Use
Marksman Digital Media configures and manages social media infrastructure using:
- Meta Ads Manager
- Meta Events Manager
- Google Analytics 4
- TikTok Ads Manager
- LinkedIn Campaign Manager
- Facebook Pixel
- Conversions API
- Canva Pro / Adobe Suite
- Metricool
- Sprout Social
Client Safety Note: We configure data tracking and campaign assets securely. Meta Pixel and Conversions API are implemented with event deduplication and match quality to ensure clean data reporting.
FAQ: About Social Media Marketing
What platforms do you manage campaigns on?
We run campaigns across Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, and TikTok. Each campaign is structured for platform-specific algorithms and audience behavior.
How do you measure ROI on social media campaigns?
We configure Meta Pixel, Conversions API, and GA4 with custom events to track leads, purchases, and form submissions. We report ROAS, CAC, and revenue attribution monthly.
What campaign objectives do you support?
We build campaigns for brand awareness, website traffic, engagement, lead generation, sales conversions, and app promotion. Each campaign is structured with relevant KPIs and optimization logic.
Do you provide content creation or just ads management?
We handle both. Our team creates scroll-stopping visuals, copy, and video assets, and runs A/B tests to refine performance continuously.
Can you manage our existing Meta Business Suite or Ads Manager?
Yes. We audit your existing account structure, fix pixel configuration errors, reorganize campaign architecture, and optimize underperforming ad sets. We’ll work within your current Business Manager or migrate assets if needed.
How soon can we expect results?
Initial data collection and learning phases typically run 14–21 days. By 30 days, we assess performance patterns and scale winning campaigns. Lead flow or purchase growth typically begins by week 4.
How to Get Started
Getting started is simple. Book a call, choose your services, and we’ll handle the rest.
Step 1
Book a call with Marksman Digital Media.
Tell us about your business, your goals, and where you’re struggling. On this call, we’ll help you understand what’s possible and which services can make the biggest impact.
Step 2
Choose the services that fit your needs.
After the call, Marksman Digital Media will outline a clear service plan based on your goals, whether SMM, CRO Testing, SEO, PPC, or a full-funnel approach. You decide what works best for you.
Step 3
Marksman Digital Media begins setup and delivery.
We get to work implementing your services, running tests, optimizing your campaigns, and improving your funnel performance with ongoing updates and clear communication.
Ready to turn social media into a performance engine?
Contact Marksman Digital Media today and schedule your Social Media Marketing strategy audit.