Josh Malcolm, Digital Marketing Strategist and Founder of Marksman Digital Media Inc.

Josh Malcolm

Digital Marketing Strategist & Founder

I specialize in data-driven Meta advertising, conversion optimization, and systematic campaign testing. I am a self-taught digital marketer with a background in building real-world systems that perform under pressure.

From the Trades to Digital Marketing

I built my career outside the traditional marketing path. I started in landscape construction and irrigation systems. That work taught me to test systems before deployment, identify failures early, and make decisions based on measurable outcomes.

In 2013, I worked for a landscape design/build company in Victoria, BC. A friend introduced me to affiliate marketing. I started with simple creative work: designing mobile banner ads for PPC campaigns. The work expanded quickly. I learned to track clicks, measure attribution, and test campaigns systematically.

Construction principles transferred directly to digital marketing. Test the foundation before building. Fix issues early. Make decisions based on data, not assumptions.

I founded Marksman Digital Media in 2015. The company started as a vehicle for affiliate marketing projects. I always intended to build something more substantial. In 2019, I completed Mint CRO’s advanced Meta ads and conversion rate optimization course. That training crystallized the methodology I had been developing for years.

Professional Expertise

Meta Advertising

Specialized in Facebook and Instagram ad campaigns built on validated data. I focus on systematic testing methodologies that eliminate guesswork and identify what actually drives conversions.

Conversion Rate Optimization

Trained in CRO through Mint CRO’s advanced program. I apply rigorous testing frameworks to landing pages, funnels, and user experiences to maximize campaign performance.

Search Engine Optimization

Technical SEO implementation focused on structured data, site architecture, and content optimization. I prioritize measurable organic growth over vanity metrics.

Performance Analytics

Data-driven decision making using comprehensive tracking systems. I build campaigns around clear KPIs and continuous optimization based on real performance data.

My Approach

I run Marksman Digital Media as a focused operation. I keep the company small to maintain quality and direct client involvement. Every campaign receives personal attention. I handle strategy, implementation, and optimization directly.

My methodology centers on High Impact Testing. I validate campaign elements systematically before full deployment. Instead of launching with assumptions, I test individual components using early-stage KPIs. Headlines get tested. Ad creative gets tested. Offers get tested. Audiences get tested. I identify what resonates before committing budget.

This approach stems from building physical systems. In construction, you cannot afford to find problems after installation. Digital marketing offers the advantage of testing cheaply and quickly. Most agencies do not use that advantage properly. I do.

I am transparent about my self-taught background. I do not have an MBA. I do not have agency pedigree. I have a decade of hands-on experience building campaigns that perform. I have a rigorous testing methodology. I have a commitment to measurable results over marketing theory.

Professional Background

  • Founder, Marksman Digital Media Inc. (2015 to Present). Boutique digital marketing agency based in Coquitlam, BC
  • Mint CRO Certification (2019). Advanced Meta advertising and conversion rate optimization training
  • 10+ years of hands-on digital marketing experience across affiliate marketing, paid advertising, and SEO
  • Technical Implementation. Proficient in schema markup, structured data, tracking systems, and analytics platforms
  • Self-Taught Specialist. Built expertise through real-world campaign management and continuous learning

Connect with Me

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