Pay-Per-Click Advertising
Drive Immediate Conversions Through Precision-Targeted Search and Display Campaigns
Pay-per-click advertising delivers immediate visibility and controlled acquisition costs across Google Ads, Microsoft Advertising, and YouTube. Marksman Digital Media builds high-performance campaigns using intent-based keyword targeting, audience segmentation, bid optimization, and conversion tracking to capture bottom-funnel demand, reduce cost per acquisition, and generate measurable ROI. Our PPC services focus on qualified traffic, not wasted clicks.
Proudly serving businesses across Coquitlam, British Columbia, Canada, and the United States.
How We Structure Pay-Per-Click Advertising
- Immediate visibility across Google, Bing, YouTube, and partner networks
- Campaign structuring and bid strategy based on high-intent keyword research
- Full-funnel tracking including ROAS, Quality Score, and conversion rate
- Negative keyword filtration to reduce irrelevant clicks and ad waste
- Dedicated account management with monthly reporting and performance analysis
What Makes This Different
Pay-per-click advertising drives qualified traffic to your site and ensures you only pay when users click. At Marksman Digital Media, we construct campaigns around measurable outcomes. Each dollar spent contributes to generating leads, capturing demand, and converting traffic into revenue.
We structure campaigns on platforms including Google Ads, Microsoft Advertising, and YouTube Ads. We manage all aspects: keyword targeting, audience segmentation, budget pacing, ad copy creation, and continuous testing. Our process allows for full control of spend while targeting specific demographics, locations, and buyer intents.
When PPC Advertising Becomes Critical
Pay-per-click campaigns support revenue growth when search visibility or inbound traffic declines. If your brand struggles with any of the following, PPC advertising will resolve acquisition gaps:
You’re not receiving inbound leads
When organic reach slows or stagnates, PPC campaigns deliver high-intent traffic through search, display, and video ads.
Your competitors appear above you in Google Ads
A well-managed campaign ensures your brand appears where buyers search. We handle Google Ads account setup, ad group structuring, and performance tuning.
Your ad budget drains without ROI
We assess historical campaign data, remove non-converting keywords, and restructure bids to regain efficiency.
You lack visibility in local markets
For service-area businesses, we build geo-targeted campaigns and schedule ads during peak conversion hours.
Your ecommerce revenue has plateaued
We segment product categories, run shopping ads, and manage performance across multiple channels for scalable acquisition.
Our Process
Our PPC methodology aligns intent with visibility, and budget with performance. Each campaign is built to acquire qualified traffic while reducing ad waste.
- Keyword and Audience Discovery: We map commercial intent keywords, define audience segments, and evaluate competitors.
- Campaign Buildout: We design ad groups using SKAGs or thematic clusters, configure bids, and write responsive search ads.
- Landing Page Alignment: We audit existing landing pages or collaborate with your web team to ensure message match and conversion focus.
- Conversion Tracking Setup: Through Google Tag Manager and Analytics, we configure tracking for form submissions, calls, transactions, and other conversion goals.
- Ongoing Management: We monitor bids, adjust budgets, update ad copy, run A/B tests, and suppress underperforming elements.
- Performance Reporting: You receive monthly dashboards with insights into CTR, CPC, Quality Score, ROAS, and growth opportunities.
What’s Included in PPC Management
- Search advertising on Google and Bing
- Display campaigns across Google Display Network (GDN)
- Video advertising via YouTube Ads
- Remarketing for return visitor conversion
- Shopping ads for ecommerce product promotion
- A/B testing of headlines, CTAs, and creatives
Key Metrics Monitored:
| Metric | Description |
|---|---|
| CTR (Click-Through Rate) | Measures how often ads are clicked |
| CPC (Cost Per Click) | Average cost paid per ad click |
| Quality Score | Google’s measure of ad relevance and landing page quality |
| ROAS | Revenue generated per dollar spent on ads |
| Conversion Rate | Percentage of visitors who complete a goal |
PPC Tactics We Apply:
| SEO Factor | How Google Uses It |
|---|---|
| SKAGs | Boost ad relevance by isolating keyword intent |
| Smart Bidding | Automate bid adjustments for conversion probability |
| Geo-targeting | Target users by location for local service campaigns |
| Ad Scheduling | Show ads during peak business hours |
| Negative Keyword Management | Block irrelevant or low-value traffic |
| Device & Demographic Targeting | Prioritize high-performing segments |
Tools & Platforms
We deploy and manage campaigns using industry-standard PPC tools and platforms:
- Google Ads
- Microsoft Advertising
- YouTube Ads
- Google Display Network (GDN)
- Google Tag Manager
- Google Analytics
- Hotjar
- ClickFunnels
- SEMrush (for competitive PPC analysis)
- Unbounce (for landing page testing)
Ad Integrity and Safety Notice: We use click fraud protection and stay compliant with platform advertising policies. Your campaigns are structured according to ad network standards to avoid disapprovals and ensure delivery.
FAQ: About Pay-Per-Click Advertising
Common questions about PPC advertising, campaign management, and how paid search drives results.
What platforms do you run PPC campaigns on?
We manage campaigns on Google Ads, Microsoft Advertising (Bing), YouTube Ads, and the Google Display Network. We also support remarketing via display and video ads.
Do you support ecommerce PPC?
Yes. We run Google Shopping campaigns, product feed management, and dynamic remarketing to drive purchases.
How do you measure campaign success?
We track metrics including ROAS, CTR, CPC, conversion rate, Quality Score, and total revenue generated.
Can you take over an existing Google Ads account?
Yes. We perform a full audit, restructure where necessary, and retain historical data for performance continuity.
How soon can I expect results?
Most campaigns begin generating traffic within 48 hours of approval. Conversion results vary based on offer strength and funnel alignment.
How to Get Started
Getting started is simple. Book a call, choose your services, and we’ll handle the rest.
Step 1
Book a call with Marksman Digital Media.
Tell us about your business, your goals, and where you’re struggling. On this call, we’ll help you understand what’s possible and which services can make the biggest impact.
Step 2
Choose the services that fit your needs.
After the call, Marksman Digital Media will outline a clear service plan based on your goals, whether SMM, CRO Testing, SEO, PPC, or a full-funnel approach. You decide what works best for you.
Step 3
Marksman Digital Media begins setup and delivery.
We get to work implementing your services, running tests, optimizing your campaigns, and improving your funnel performance with ongoing updates and clear communication.
Ready to drive measurable traffic with expert PPC management?
Contact Marksman Digital Media today for a strategy consultation.